01: Discovery: Understand the problem -- primarily from the Business' perspective. Includes Stakeholder meetings.
02: Design: Understand the problem from the User's perspective: Includes User Research, Brand and Competitive Analysis followed by Ideation, Wire framing, Testing & Iteration and Final Mockups.
03: Build: Hand over the Design to Developers. Iterate if required. Gather ideas for next iteration.
04: Launch: Go Live. Continue Ideation and abbreviated Research which feeds into Discovery.